Part of a Large Global Rebranding for the QD International Group
Quantum Design today reveals a new brand identity with an updated logo and new website, as part of a larger global rebranding exercise. Quantum Design UK and Ireland feel that the new website allows users to better navigate and explore the broad range of high-tech instrumentation and consumables they offer.
The new logo is clean and fresh and works across digital and physical channels.
Customers will still recognise the iconic red “Q” in the logo. Whilst not a massive upheaval, it’s definitely more modern and simpler than the original, with block colour and an ‘app button’ look to it.
The website has also received a fresh new look, as well as easier navigation. Users are treated to plenty of product information, application details, video and downloads. The new website can be viewed at www.qd-uki.co.uk
Quantum Design Inc.’s Global Marketing Manager Barak Green, “We have decided to update our corporate logo as part of a larger redesign of our website and global brand.”
“The goal is to remain in touch with our past branding but also freshen it up and make it look more current and modern. We are taking this opportunity to bring the whole international company together under one new umbrella.”