Part of a Large Global Rebranding for the QD International Group
August 2019; Leatherhead, Surrey
Quantum Design today reveals a new brand identity with an updated logo and new website. As part of a large global branding exercise. Quantum Design UK & Ireland feel that the new website allows users to navigate the broad range of high-tech instrumentation and consumables they offer. Users may know the brand as its previous incarnations in the UK as Oriel and LOT
The new logo is clean and fresh and works across digital and physical channels. Customers will still recognise the iconic red “Q” in the logo. Whilst not a massive upheaval, it’s more modern and simpler than the original, with block colour and an ‘app button’ look to it.
The website has also received a fresh new look as well as easier navigation. Users are treated to plenty of product information, application details, video and downloads. The new website can be viewed at www.qd-uki.co.uk
Quantum Design Inc.’s Global Marketing Manager Barak Green, “We have decided to update our corporate logo as part of a larger redesign of our website and global brand.”
“The goal is to remain in touch with our past branding but also freshen it up and make it look more current and modern. We are taking this opportunity to bring the whole international company together under one new umbrella”
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For Editors:
About Quantum Design
Founded in 1982, Quantum Design Inc. is a privately held corporation that develops and markets advanced technology cryogenic systems and instruments for the scientific community. Quantum Design is widely recognized as the leading commercial source for integrated laboratory analytical systems incorporating superconducting technology. In addition, through its strong R&D focus and direct foreign offices in the world’s major technology markets, Quantum Design International has developed a worldwide distribution channel for its own industry leading instruments as well as for research-based instruments developed by other technology leaders.
About Quantum Design UK & Ireland
A leading European distributor of high-tech instrumentation and consumables for scientific, academic and industrial research. Quantum Design UK & Ireland are part of the QDI Group. QDI’s success in distributing scientific products comes from more than 30 years’ experience in manufacturing and distributing its own industry-leading materials characterisation systems. QD UKI offers the full QDI range as well as top products from principals such as Montana Instruments, Sigray, JA Woollam, Chroma and more…
UK Contact: Angela Carslake (44) 01372 378822 angela@qd-uki.co.uk
US Contact: Barak Green (858) 481-4400 bgreen@qdusa.com
